Who we are

The best things in life are home grown. Because we were born and raised here, we know Grand Rapids and we understand what it means to be local. Our mission is to provide the greatest customer experience and we work hard to earn your trust everyday. We do this by passionately seeking creative and innovative solutions to solve your problems and meet your needs. As your local bank, we believe that loyalty to our community is a top priority; which is why banking in the right direction is simply our way of life.

 

Be different 

We seek a competitive advantage in the marketplace by being different. We differentiate ourselves by providing innovative products and exceptional services, and by building life-long relationships with our customers and business partners.

Act with integrity

We will build trusted relationships with our employees, our customers, our shareholders, and our business partners. In so doing, we honor those relationships by acting with integrity at all times.

Take ownership

Employees have the opportunity to be equity owners through the company's Employee Stock Ownership Plan. Every person in the organization is accountable for their individual role and impact on the overall performance of the Company.

Maximize performance

Our success is ultimately measured by maximizing shareholder value. We are committed to a high performance culture that produces profitability and long term growth.

Reward performance

We recognize and reward individuals based on their level of performance and its direct contribution to the success of the organization. Individuals that exhibit performance beyond expectations are provided opportunities for growth and advancement within the Company.